Search Engine Optimisation
SEO (Search Engine Optimisation)
What is SEO? How can it help you as a business? The world of SEO is full of differing opinions, we can help you understand which aspects of SEO will work best for you. The best website in the world will not help its owner achieve their goals if no one can find it, and with Google making changes to it’s search algorithm 500-600 times per year! It’s fair to say that SEO is a moving target!
There are over 664 million websites live on the internet, with billions of indexed pages! Getting to the top of google organically can be an uphill challenge, however we look deep into your individual needs, wants, and key phrases to ensure that any work being done is going to help deliver results. There is no “One solution fits all” when it comes to SEO, it’s about tailoring the right package and methods for you and your business.
What We Do
Find below some of the sectors we cover:
Does your website meet modern standards? Is it really helping your business? We can help you understand who is using your website, and how they are using it, so that we can give you the right advise on how to move it forward. Whether that be updates to your current site, or time for a new one, understanding current technologies and user behaviour is key to ensuring the best return on investment for your website.
Facebook, Twitter, LinkedIn, Instagram…. the list goes on! But what is right for your business? Which platforms are going to help you and your customers?
We look closely at how your clients use social media, and are therefore able to advise on which platforms are best suited to your particular business requirements.
Social media can be used as a fantastic tool to build your brand. By building a social media following you can reach a wide audience which in turn helps provide traffic to your website and even improve your SEO, you even have the chance of a campaign going viral! Social media is certainly a tool to be used for increasing sales in both the short, and the long term.
Google Ads or Pay-Per-Click can ensure that you are getting the right people to visit your website. You can control your spend and closely monitor the results.
You can spend as much or as little as you want by setting daily, weekly or monthly caps to ensure you do not overspend.
One of the many great things about paid Ads is that Google are able to give you a good indication of how many impressions and website visits your campaign will generate before you go ahead. We can help you understand what all of this means, as well as set up campaigns and perform analysis on the data on an ongoing basis to ensure you are getting the best results for your investment.