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What is keyword research?

Before we explain the process of keyword research, let’s look at some the more important concepts behind it; Keyword research is the work you do to come up with a list of keywords you want to rank for. Keyword strategy is about the decisions you then make on the basis...

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What is SEO?

Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid search results, which are often referred to as "natural" or "organic" results. In general, the earlier (or higher ranked on...

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How can Pay-Per-Click work for me?

Pay-per-click (PPC), also known as cost per click (CPC), is an online advertising model used to direct valuable traffic to websites. Pay-per-click is usually associated with search engines (such as Google AdWords). With search engines, advertisers typically bid on...

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