Category Archives: Key Phrases

How to Plan Your Keyword Strategy

Keyword magnifying glass

In our last blog, we said that next time round we would help you understand how to effectively plan you Keyword Strategy…..so here goes! Step 1: What is your mission? Before you begin, think about your mission, what do you want to achieve? Think about questions such as: Who are you? What is your website […]

What is keyword research?

Keyword research cogs

Before we explain the process of keyword research, let’s look at some the more important concepts behind it; Keyword research is the work you do to come up with a list of keywords you want to rank for. Keyword strategy is about the decisions you then make on the basis of that keyword research. Key […]