What is keyword research?

Before we explain the process of keyword research, let’s look at some the more important concepts behind it; Keyword research is the work you do to come up with a list of keywords you want to rank for. Keyword strategy is about the decisions you then make on the basis...

How Important are the Images on your Website?

What makes a really engaging, good looking website? A well-balanced selection of fonts, copy and colours can work wonders but when it comes to first impressions, (which are now more important than ever) a websites biggest draw is the images that are used. We are in a...