In our last blog, we said that next time round we would help you understand how to effectively plan you Keyword Strategy…..so here goes! Step 1: What is your mission? Before you begin, think about your mission, what do you want to achieve? Think about questions such as: Who are you? What is your website […]
28
Feb
Feb
Before we explain the process of keyword research, let’s look at some the more important concepts behind it; Keyword research is the work you do to come up with a list of keywords you want to rank for. Keyword strategy is about the decisions you then make on the basis of that keyword research. Key […]
29
Jan
Jan
I’m sure you’re heard that social media can help grow your brand and drive conversions, but are aware that your social media accounts can be a fully functional sales channel that drives revenue? The important question is, how you can strategize your social media platforms and examine sales tactics that work on social. In this […]
07
Jan
Jan
What makes a really engaging, good looking website? A well-balanced selection of fonts, copy and colours can work wonders but when it comes to first impressions, (which are now more important than ever) a websites biggest draw is the images that are used. We are in a dynamic era around image use and creation. A […]
11
Dec
Dec
We were recently asked if the browser makes a difference to your search results when searching on Google? According to a recent Google webinar, the answer is no; however, your internet history, (Which may differ from one browser to another), will make a huge difference! By now we’ve all noticed how advertisements are directly related […]
27
Nov
Nov
Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid search results, which are often referred to as “natural” or “organic” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears […]
20
Nov
Nov
Pay-per-click (PPC), also known as cost per click (CPC), is an online advertising model used to direct valuable traffic to websites. Pay-per-click is usually associated with search engines (such as Google AdWords). With search engines, advertisers typically bid on keyword phrases relevant to their target market. PPC “display” advertisements, also known as “banner” ads, are […]