We were recently asked if the browser makes a difference to your search results when searching on Google? According to a recent Google webinar, the answer is no; however, your internet history, (Which may differ from one browser to another), will make a huge difference! By now we’ve all noticed how advertisements are directly related […]
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Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid search results, which are often referred to as “natural” or “organic” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears […]
Pay-per-click (PPC), also known as cost per click (CPC), is an online advertising model used to direct valuable traffic to websites. Pay-per-click is usually associated with search engines (such as Google AdWords). With search engines, advertisers typically bid on keyword phrases relevant to their target market. PPC “display” advertisements, also known as “banner” ads, are […]